Go on, say ‘join the conversation’ one more time. I dare you…

Mark Polson

In his inimitable way, Mark Polson, pokes fun at and holes in industry jargon, otherwise known as bullshit.

This time, engagement comes under scrutiny, which should indicate an exchange of views, but in this industry generally means telling people stuff.

Read it here: http://bit.ly/1o1zKhw

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